雅虎用Amazon Bedrock升级了广告定向，能从搜索历史里找出有购买意图的用户，比单纯关键词更准。
雅虎（Yahoo）在其DSP广告技术套件中集成Amazon Bedrock，以提升搜索重定向（SRT）能力。SRT基于用户历史搜索行为进行受众定向，覆盖雅虎搜索及合作伙伴系统。通过AI识别搜索意图，SRT能将搜索信号与展示、视频、原生广告关联，帮助广告主精准触达高意图用户。
How Yahoo enhances search retargeting using Amazon Bedrock
In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite. SRT is a core audience targeting solution that helps advertisers reach users based on their historical search behavior, bridging search intent with display, video, and native advertising. Beyond targeting keywords entered on Yahoo Search, SRT uses AI to identify and engage users who demonstrate intent through search activity both on Yahoo and across integrated partner systems.