How-to

用 AI 给 B2B 线索分级:别再对所有人群发同样内容

How we use AI to triage inbound B2B leads without blasting everyone the same way

Why we picked it

做 B2B 销售的可以看看:他们用 AI 先给表单线索打分分级,重要客户重点跟进,不再一键群发同一套话术。

文章讲的是 B2B 团队收到表单线索后的处理问题:以前销售只会扫一眼公司名和留言,回复全靠感觉,导致高意向客户和随便填表的人被同样对待。作者的做法是用 AI 先对每条 inbound 线索做分级,判断公司背景、意向强度,再决定跟进方式和优先级。核心是把'想要更多线索'换成'线索进来后怎么区别处理'这个更实际的问题。

Image · e27
Original · e27

How we use AI to triage inbound B2B leads without blasting everyone the same way

We used to say we wanted more leads. That was true, but it was not the full problem. The harder problem was what happened after a lead came in. A form submission would land in the inbox. Someone would glance at the company name, skim the message, maybe click the website, maybe not. If the […] The post How we use AI to triage inbound B2B leads without blasting everyone the same way appeared first on e27 .