ChatGPT 上线经过验证的 Business Agents，先向美国电商开放
ChatGPT is getting verified AI ‘Business Agents’
OpenAI 给 ChatGPT 加了品牌官方智能体，带验证标识，能帮你比较购物。首个版本只给美国电商企业用。做电商或考虑把品牌接入对话渠道的团队可以关注接入门槛和规则。
OpenAI 在 ChatGPT 中推出 Business Agents 功能，允许经过身份验证的品牌智能体直接与用户对话，提供比较购物等协助。该功能以 beta 形式发布，首先面向美国符合条件的电商和在线服务类企业开放。
Business Agents 是一套面向商业场景功能的一部分，与普通 ChatGPT 对话不同，这些智能体代表具体品牌，身份经过平台验证，可以在购物咨询场景中回答产品对比、推荐等问题。验证机制的引入是为了区分官方品牌智能体与第三方仿冒账号。
对开发者而言，这意味着 ChatGPT 正从通用助手扩展为品牌与用户直接交互的渠道，类似搜索引擎购物栏之外的全新分发入口。美国电商企业将率先获得接入资格，后续是否扩展到其他地区和行业尚待观察。
ChatGPT is getting verified AI ‘Business Agents’
ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta. You […]
This report is categorized under AITOP's "Products" desk, focusing on US frontier AI labs and Silicon Valley technology leaders. Within our cross-regional analytical framework, it directly maps to AI developer toolchains, coding agents, and engineering workflows. Key entities and technical topics under continuous tracking include ChatGPT, OpenAI, Business Agents, 智能体.
Source attribution: curated from theverge (@Jay Peters). Cross-source corroboration: 11 independent sources have covered this development (including TestingCatalog, Patrick Loeber, Mistral AI), confirming industry-wide signal strength.
