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Four ministries require automakers to standardize ADAS marketing claims

四部门要求车企规范智能驾驶产品宣传
四部门·Published 2026-10-17·Checked by 管理员 on 2026-10-17

According to ifanr's daily briefing, four Chinese ministries have issued a document requiring automakers to standardize their smart-driving product marketing, prohibiting exaggerated claims or content that induces drivers to neglect their safety responsibilities. The briefing did not disclose the document's official name or effective details.

Source ↗Remind meChina · All

What it means for you

  • Automakers and ADAS suppliers must audit all marketing materials, manuals, and launch statements to remove exaggerated claims or wording that downplays driver responsibility
  • Naming and promotion of smart-driving features for the China market need re-review to avoid terms implying full autonomy
  • Compliance teams must obtain the original document to confirm scope and penalties

    • What to do

    ComplianceObtain the original document and map its marketing compliance requirements
    ProductAudit and remediate existing ADAS marketing materials and user communications
    LegalAssess whether in-market vehicle manuals and OTA copy need updates
    EveryoneAlign engineering on feature-description boundaries and unify external messaging

    Key dates

    2026-10-17Published

    Source documents

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