国家广电总局发布《微短剧发展管理办法》,对AI剧内容标注、肖像声音授权等提出要求,行业治理进入新阶段。
Micro-Short Drama Development Management Measures
China's first dedicated departmental regulation for micro-short dramas has been officially implemented. The regulation's core establishes a classification and grading management mechanism, dividing micro-short dramas into three tiers (Class I, II, III) based on investment amount and subject matter, with corresponding registration and review requirements. Simultaneously, the 'Unified Identifier for Micro-Short Dramas' is implemented, requiring content labeling for AI dramas and pushing platforms to strictly adhere to肖像 and voice authorization baselines.
What it means for you
• Obligations: Companies must comply with the classification and grading system, ensure content is properly labeled, and strictly follow platform requirements for portrait and voice authorization.
• Opportunities: The regulation provides a clear framework for the micro-short drama industry, encouraging innovation while ensuring quality and safety.
• Deadlines: Companies must ensure their content adheres to the new classification and labeling requirements as the regulation is now in force.