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Qinglang Special Campaign Against Fake Personas in Short Videos

清朗·整治短视频虚假人设乱象专项行动
中央网信办·Published 2026-09-30·Checked by 管理员 on 2026-10-19

The CAC issued a notice on September 30 launching a nationwide two-month special campaign targeting fake personas in short videos, focusing on AI-generated audio/video impersonating public figures for false endorsements and marketing. After actor Wu Yue exposed an AI-generated fake endorsement video, WeChat Channels permanently banned the account, showing platforms enforcing the campaign.

Source ↗Remind meChina · All

What it means for you

  • AI-generated marketing content using real people's likeness or voice is a primary enforcement target, risking account bans and content removal
  • Platforms are stepping up review of short-video accounts; AI face-swap and voice-cloning fake endorsements will be quickly taken down
  • Impersonating public figures for marketing can trigger infringement liability beyond platform penalties

    • What to do

    ComplianceAudit all marketing assets and remove AI-generated content using public figures' likeness or voice
    LegalEstablish authorization documentation for all content featuring real individuals
    ProductAdjust ad placement strategy to avoid reliance on AI celebrity endorsement material
    EveryoneTrain content teams on the campaign's scope and red lines

    Key dates

    2026-09-30Published
    2026-09-30In force

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