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Google 搜索收入增速放缓至 12%，AI 概览变现难题浮现

Alphabet 最新财报显示，Google 搜索查询量正以五年来最快的速度增长，但第三季度搜索收入同比增速降至 12%，低于上一季度的约 17%。付费点击增长同步放缓，因为 AI Overviews 虽然推高了查询量，却把答案直接呈现在结果页顶部，减少了用户点击广告的次数。Google 尚未找到让 AI 搜索像传统搜索广告那样赚钱的方式。

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Google 搜索量涨最猛但收入增速反而掉到 12%，AI Overviews 抢了广告点击，这篇把财报数字拆得很清楚。

4 sources57° AI heatLast updated 2026/11/4 12:00:00

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