IndustryMulti-source
Google 搜索收入增速放缓至 12%，AI 概览变现难题浮现
Google hasn’t figured out how to make AI pay like its search engine
Why we picked it
Google 搜索量涨最猛但收入增速反而掉到 12%，AI Overviews 抢了广告点击，这篇把财报数字拆得很清楚。
Alphabet 最新财报显示，Google 搜索查询量正以五年来最快的速度增长，但第三季度搜索收入同比增速降至 12%，低于上一季度的约 17%。付费点击增长同步放缓，因为 AI Overviews 虽然推高了查询量，却把答案直接呈现在结果页顶部，减少了用户点击广告的次数。Google 尚未找到让 AI 搜索像传统搜索广告那样赚钱的方式。
Original · theverge
Google hasn’t figured out how to make AI pay like its search engine
Search queries are growing at their fastest rate in five years, Google parent Alphabet said in its earnings report last week. However, Google's Search revenue growth slowed to 12 percent year over year in the third quarter, down from roughly 17 percent in the previous quarter. Meanwhile, growth in paid clicks - clicks on ads […]
