SM集团重新思考以新世代为中心的商场
How SM Group is rethinking malls around a new generation
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SM集团在菲律宾的商场，现在更注重餐饮和社交空间，和以前只卖东西的商场不一样。
菲律宾SM集团正在重新思考商场模式，不再只追求商品数量和便利性，而是为Z世代提供餐饮、社交空间等更多元化的体验。他们正在测试新的空间布局和活动形式，以吸引年轻消费者。这种转变反映了零售行业对年轻一代需求的适应。
原文 · Inquirer: Business
How SM Group is rethinking malls around a new generation
MANILA, Philippines — For decades, the formula for a mall was fairly straightforward: Put as many things as possible under one roof and make shopping convenient. But today’s Filipino shopper is asking for something more. READ: BIZ BUZZ: SM keeps its ear to Gen Z They want a good meal, a place to meet friends, an
