levelsio：AI 让营销视频成本归零，稀缺性转向真实原创
levelsio 提了个有意思的观点：AI 把营销视频成本打到 0 之后，大家反而不看了。他梳理了设计、摄影、视频被 AI 逐个商品化的时间线，值得做内容的人琢磨。
开发者 levelsio 发帖认为，AI 一旦能把某件事做到与人类相当，这件事就失去稀缺价值。他举例称，过去营销视频需要剪辑、动效和预算，如今用 Opus 5.5 制作成本接近 0 美元。他按时间线列出 AI 商品化的进程：2023 年是平面设计，2025 年 Nano Banana 做到摄影，2026 年 Seedance 2.5 做到视频，接下来是动效设计。供应泛滥导致观众不再关注，他判断未来的差异化方向是线下、独特且个人化的营销视频。
I think every time AI can do something equally good or better than humans it stops being valuable or special
Marketing videos used to take lots of work of editing and motion graphics and a big budget
Now with Opus 5.5 etc it costs $0 to make one as good or better
That means ANYONE can make a marketing video now, so the timeline gets flooded with these videos (as you see happening now) and people stop caring about them, stop watching them and they stop grabbing attention
The response then to still grab attention is be different and that probably means IRL marketing videos that are original and unique and maybe personal
It's the grim reaper meme where AI keeps commoditizing another media format and bringing the cost down to close to $0
It already did so for graphic design (2023), last year with Nano Banana for photography (2025), this year with Seedance 2.5 it did it for video (2026) and this and next year motion graphics
