付费用户推动消费级 AI 增长：14% 付费者贡献 60% 支出
Menlo Ventures 报告说，AI 付费很集中：14% 的付费用户花掉了 60% 的钱，连 ChatGPT 的广告 200 天就跑到年化 10 亿美元了。
Menlo Ventures 的 2026 消费级 AI 报告显示，55% 的 AI 用户已经为 AI 付费，但支出高度集中，付费额最高的 14% 用户贡献了 60% 的消费支出。新增用户增长放缓，广告支持的免费 AI 助手将成为主要变现方向。ChatGPT 于 2 月开始展示广告，约 200 天后 OpenAI 宣布广告收入达到 10 亿美元年化规模。
Power users are driving consumer AI market growth.
55% of AI users now pay for AI, but spending is highly concentrated; the top 14% of payers account for 60% of spending.
With few new users arriving, ad-funded AI assistants will likely grow ad revenue mainly by making free users' shopping conversations more valuable. ChatGPT began showing ads in February, and OpenAI says they reached a $1 billion annual pace about 200 days later.
(chart from Menloventures, 2026: The State of Consumer AI report)
