Salesforce 报告：AI 对话正取代搜索引擎成为网购起点
AI chats are becoming the new starting point for online shopping
Salesforce 出了份报告，说现在越来越多人购物先问 ChatGPT 而不是开搜索引擎，做电商的可以看看入口变了
Salesforce 发布报告指出，越来越多消费者购物旅程的起点从搜索引擎或电商 App 转向了 AI 对话系统，例如基于 ChatGPT 类助手发起提问。过去数十年线上零售围绕"用户从搜索开始"这一假设搭建，该报告认为这一假设正在失效。报告将这种变化归因于 ChatGPT 风格的 AI 助手可以直接根据需求描述给出商品建议，而非返回链接列表。对电商和品牌方而言，获客入口的位置随之发生转移。
AI chats are becoming the new starting point for online shopping
For years, online retail has been organised around a simple assumption: the customer journey begins on a search engine, marketplace, brand website, or app. That assumption is starting to look dated. A new Salesforce report suggests that more shoppers are now beginning with a question to an AI system, whether through ChatGPT-style assistants built on […] The post AI chats are becoming the new starting point for online shopping appeared first on e27 .
