Reddit CEO 称 Google AI Mode 不带来外部流量，每周搜索跳转流失超百万
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit 因为 Google AI 搜索每周少了一百多万次跳转，CEO 直接开炮，还上了登录墙实验，做内容站的人都该看看。
Reddit CEO Steve Huffman 披露，10 月 Reddit 来自 Google 搜索的跳转量每周流失超过 100 万次。他将原因指向 Google 的 AI Overviews 和 AI Mode，认为这两者几乎不为外部网站导流。消息公布后 Reddit 股价下跌超过 25%，尽管财报本身表现强劲。Reddit 目前正在测试登录墙，希望减少对搜索引擎的依赖，转型为用户直接访问的目的地。
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit lost over one million Google search referrals per week in October, CEO Steve Huffman said. The stock dropped more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for driving zero traffic to external sites. Reddit now tests login barriers and wants to become a direct destination, less reliant on the open web. The shift threatens every content-driven business that depends on search traffic. The article Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web appeared first on The Decoder .