研究：ChatGPT、Gemini、Perplexity 购物推荐中含仿冒零售网站
AI chatbots are recommending fake retail websites, study finds
Podqi 测了 ChatGPT、Gemini、Perplexity，让它们回答购物问题，结果引用里混进了仿冒零售网站，三家都没验过链接真假。经常让 AI 帮你比价找购买链接的人该小心，点之前先核对域名。
知识产权保护公司 Podqi 与 The Verge 分享的一项测试显示，ChatGPT、Gemini 和 Perplexity 在回答购物类问题时，会向用户推荐仿冒网站和存在风险的零售链接。研究团队用一批典型的购物提问prompt了这三款聊天机器人，检查其引用来源，发现其中混有冒充正规零售商的假网站。
这类问题的机制在于聊天机器人依赖网页检索来回答"去哪里买"类查询，而仿冒站点往往针对具体商品和型号做了 SEO 优化，容易被检索并作为来源引用。三个产品均未对引用链接做商家真实性核验，用户按推荐点击就可能进入钓鱼或售假页面。
对常通过 AI 入口完成购买决策的用户来说，核实域名再下单变得必要；对电商品牌方而言，这意味着需要在 IP 保护侧同时监控 AI 聊天机器人的引用结果，而不只是传统搜索结果。
AI chatbots are recommending fake retail websites, study finds
Shoppers using AI chatbots to research products or find places to buy items could be directed to imposters and other risky websites, a new study found. The study conducted by IP protection firm Podqi and shared exclusively with The Verge prompted ChatGPT, Gemini, and Perplexity with a handful of shopping-related questions involving a selection of […]
This report is categorized under AITOP's "Industry" desk, focusing on US frontier AI labs and Silicon Valley technology leaders. Within our cross-regional analytical framework, it directly maps to AI developer toolchains, coding agents, and engineering workflows. Key entities and technical topics under continuous tracking include ChatGPT, Gemini, Perplexity, AI安全.
Source attribution: curated from theverge (@Mia Sato).
