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AI Regulation for E-commerce and Livestream Sales in 15th Five-Year Plan

十五五时期AI规范网络销售与直播带货
市场监管总局·Published 2026-09-20·Checked by 管理员 on 2026-09-20

SAMR announced during the 15th Five-Year Plan period to use big data and AI to regulate e-commerce and livestream sales, building a consumer credit system to protect consumer rights.

Source ↗Remind meChina · All

What it means for you

  • E-commerce and livestream platforms must adopt AI technology to strengthen compliance and prevent issues like counterfeit products and price fraud
  • Companies need to establish comprehensive consumer rights protection compliance systems to adapt to the AI监管 environment
  • Must achieve the goal of 5,000+ national trusted consumption clusters by 2030

    • What to do

    EngineeringImplement AI technology to establish illegal screening mechanisms to prevent violations in e-commerce and livestream sales
    ComplianceEstablish a comprehensive consumer rights protection compliance system to meet AI regulatory requirements
    EveryoneParticipate in building trusted consumption units and clusters to create the 'Trusted Consumption in China' brand

    Key dates

    2026-09-20Published

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