Meta 消费级 AI 产品 Muse 用户留存逼近 ChatGPT
Meta 的 Muse 留存数据出来了，次日回访 73.3%，14 天 22.5%，跟 ChatGPT 的 26.8% 已经很接近，看看它的智能体凭什么留住人。
根据 Sensor Tower 数据，Muse 新用户次日留存率达 73.3%，一周后仍有超过 30% 用户回访。到第 14 天，Muse 留存率为 22.5%，与 ChatGPT 的 26.8% 相差约 4 个百分点。ChatGPT 在第 9 天左右完成反超，说明 Muse 前期领先优势随时间减弱。分析认为 Muse 不是简单聊天机器人，用户持续使用其智能体功能是留存较高的原因。
Meta may have a major consumer AI success on its hands with Muse.
73.3% of new users return the next day. More than 30% return a week later. By day 14, Muse is at 22.5%, versus ChatGPT’s 26.8%, according to Sensor Tower figures shared by Deedy.
ChatGPT overtakes it around day 9, so Muse’s huge initial lead fades. But getting close to ChatGPT’s two-week return rate shows one thing very very clearly: people really *make use* of muse. Since its not a simple chatbot, people continue to use their agents.
Huge win for Meta.
