做 SEO 或依赖 Google 流量的站长终于有了选择权，但现实是多数人不敢用——这揭示了 AI 搜索时代内容生态的深层矛盾，建议点开了解背后的博弈。
Google 首次在 Search Console 中为网站运营商提供退出 AI 搜索功能（如 AI Overviews 和 AI Mode）的开关，这些功能已覆盖超过 35 亿月活用户。新的性能报告将 AI 搜索展示次数单独列出。此举源于英国竞争与市场管理局（CMA）的压力，该机构认为网站在谈判中处于严重劣势。然而，由于 Google 在搜索市场的主导地位，大多数网站实际上没有其他流量来源，因此退出选项可能形同虚设。
Google lets sites opt out of AI search results, knowing most have nowhere else to go
For the first time, Google is giving website operators an opt-out toggle in Search Console for AI search features like AI Overviews and AI Mode, which together already reach more than 3.5 billion monthly users. New performance reports break out impressions separately. The move was prompted by the UK's Competition and Markets Authority (CMA), which sees website operators at a severe disadvantage. The article Google lets sites opt out of AI search results, knowing most have nowhere else to go appeared first on The Decoder .