Shopify称AI搜索带来更多流量和销售,而非取代谷歌

Shopify says AI search is driving more traffic and sales, not replacing Google

精选理由

Shopify说AI搜索让商家订单涨了3倍,和谷歌抢流量不一样,AI是直接带生意。

AI 摘要

Shopify在2026年第二季度财报中宣布,AI驱动的流量和订单量同比增至三倍。与Google等搜索平台不同,Shopify认为AI搜索并未蚕食其商家流量,反而带来更多销售。公司指出,AI助手正将用户直接引导至商品页面,这一趋势与出版商遭遇的搜索流量下滑形成鲜明对比。

图片来源 · techcrunch
原文 · techcrunch

Shopify says AI search is driving more traffic and sales, not replacing Google

Shopify says AI isn’t cannibalizing search traffic the way it has for publishers. Instead, AI-driven traffic and orders to Shopify stores tripled year over year in Q2.