OpenAI 推出 Business Agent，面向美国电商及在线服务企业
商家现在可以在 ChatGPT 里开一个自己的导购对话窗口，标注清楚是企业提供的。跟 Perplexity 和 Amazon Rufus 那种平台主导的模式不同，这次是企业自己上传资料来配置。做美国电商或在线服务的朋友可以看看是否符合开通条件。
OpenAI 宣布企业可以发布 Business Agent，帮助用户浏览其产品和服务。客户可以在对话中提问、比较产品并找到适合自己需求的选项，内容来自企业提供的信息。目前该功能仅向美国境内符合条件的电商和在线服务企业开放。
Business Agent 的对话会被明确标注，与 ChatGPT 基于模型自身知识的独立回答分开，企业需要在后台提供产品信息作为数据源。这意味着 ChatGPT 内出现了两种回答并存的形式：标注为企业提供的信息，以及模型自己生成的答案。
对企业来说，这相当于在 ChatGPT 里多了一个可运营的客服与导购入口，类似 ChatGPT 内嵌的商品咨询窗口。此前 Perplexity、Amazon Rufus 也在探索购物场景的 AI 导购，OpenAI 现在把入口交给了商家自己配置。
You can also publish a Business Agent to help people explore what you offer. Customers can ask questions, compare products, and find what fits their needs using information you provide from your business—all in a clearly labeled conversation, separate from ChatGPT’s independent answers. Available to eligible ecommerce and online service businesses in the U.S.📊 42 ⚡
This report is categorized under AITOP's "Products" desk, focusing on US frontier AI labs and Silicon Valley technology leaders. Within our cross-regional analytical framework, it directly maps to AI developer toolchains, coding agents, and engineering workflows. Key entities and technical topics under continuous tracking include OpenAI, ChatGPT, Business Agent, 电商.
Source attribution: curated from OpenAI (@OpenAI). Cross-source corroboration: 11 independent sources have covered this development (including Greg Brockman, theverge, TestingCatalog), confirming industry-wide signal strength.
