ChatGPT 推出 Businesses 测试版：企业可认领资料并构建 Business Agent
OpenAI 给商家开的后门：认领资料、看用户互动数据，还能做一个 Business Agent 直接回答顾客问题。类似 Google 商家档案但搬进了 ChatGPT。做本地生意、做营销的人应该看看怎么布局。
OpenAI 在 ChatGPT 中上线 Businesses 功能测试版，企业可以认领自己的商家信息、管理在 ChatGPT 中的展示内容，并获取用户互动数据洞察。
符合条件的商家还能构建 Business Agent，由其回答顾客提问并帮助用户了解产品与服务。这类似 Google 商家档案在 ChatGPT 内的对应形态，让商家直接参与到对话式搜索场景中。
对商家来说，ChatGPT 正在从纯对话工具变成可被企业运营的流量入口，营销和客服的工作方式会随之改变。
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer. openai.com/index/introduc…
This report is categorized under AITOP's "Products" desk, focusing on US frontier AI labs and Silicon Valley technology leaders. Within our cross-regional analytical framework, it directly maps to AI developer toolchains, coding agents, and engineering workflows. Key entities and technical topics under continuous tracking include OpenAI, ChatGPT, Business Agent, AI产品.
Source attribution: curated from OpenAI (@OpenAI). Cross-source corroboration: 11 independent sources have covered this development (including Greg Brockman, @OpenAIDevs, TestingCatalog), confirming industry-wide signal strength.
