OpenAI 推出 Business Hub，ChatGPT 变身企业客服平台
OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions
OpenAI 给 ChatGPT 加了 Business Hub 和 Business Agents，商家能直接在 ChatGPT 里接待客户、管资料、看数据。做电商尤其是美国市场的团队可以研究怎么入驻，相当于把客服窗口开进了 ChatGPT。
OpenAI 通过新推出的 Business Hub 把 ChatGPT 开放为商业平台，企业可以在平台上认领自己的资料页、补充产品数据，并查看用户与内容的交互情况。目前 Business Hub 面向符合资质的美国电商服务商开放。
核心能力是 Business Agents：企业可以把智能体接入 ChatGPT，直接在对话里回答客户的售前售后问题，相当于把客服流程搬进 ChatGPT 本身，而不只是引流到外部网站。企业后台则提供数据追踪，帮助商家了解用户在 ChatGPT 内如何接触自己的产品信息。
这一步让 ChatGPT 从对话工具扩展为类似企业黄页加客服入口的商业目录，与 Google 商家资料等传统入口形成直接竞争。对做跨境电商和面向美国市场的商家来说，这是继 Operator、购物功能之后又一个值得关注的 ChatGPT 商业化入口。
OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions
OpenAI is opening up ChatGPT as a business platform: through a new Business Hub, companies can claim their profile, add product data, and track how users interact with them. "Business Agents" let eligible US e-commerce providers talk to customers directly inside ChatGPT. The article OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions appeared first on The Decoder .
This report is categorized under AITOP's "Products" desk, focusing on US frontier AI labs and Silicon Valley technology leaders. Within our cross-regional analytical framework, it directly maps to AI developer toolchains, coding agents, and engineering workflows. Key entities and technical topics under continuous tracking include OpenAI, ChatGPT, Business Agents, 智能体.
Source attribution: curated from Decoder (@Matthias Bastian). Cross-source corroboration: 11 independent sources have covered this development (including theverge, OpenAI, Greg Brockman), confirming industry-wide signal strength.
