中国直播电商增长放缓，AI数字人主播冲击'口红一哥'李佳琦模式
China’s ‘Lipstick King’ confronts slower growth, AI disruption in livestream shopping
李佳琦这种顶流主播都开始被24小时不下班的AI数字人主播抢生意了，文章讲清了直播电商成本和玩法的变化。
中国直播电商行业增长放缓，头部主播李佳琦所在的直播模式面临冲击。越来越多电商商家开始部署可以24小时不间断直播的AI数字人主播，以降低对真人主播的依赖。
以李佳琦为代表的头部主播以往凭借高转化率获得品牌方溢价，但AI数字人主播以更低成本实现全天候开播，正在分走中小商家的预算。直播电商整体增速下滑叠加AI工具普及，正在改变行业竞争格局。
China’s ‘Lipstick King’ confronts slower growth, AI disruption in livestream shopping
E-commerce merchants are increasingly deploying digital hosts that can stream around the clock.
This report is categorized under AITOP's "Industry" desk, focusing on China's AI industry and domestic foundation model ecosystem. Key entities and technical topics under continuous tracking include 李佳琦, 直播电商, AI数字人, 电商.
Source attribution: curated from The Straits Times: Business.
