Ipsos调查：74%泰国消费者对AI持乐观态度，高于全球均值
Survey finds Thais keen on AI use
Ipsos这次调研给了个有意思的数字：74%的泰国人觉得AI利大于弊，比全球55%高不少，80%上班族还说AI帮他们省了时间。打算做泰国市场或者东南亚用户调研的朋友可以看看这组基线数据。
法国调研机构Ipsos的一项调查显示，74%的泰国消费者认为AI带来的益处多于弊端，全球平均值为55%，泰国用户态度明显更乐观。
在职场场景中，80%的泰国在职者表示AI工具帮助他们节省了工作时间。这组数字来自Ipsos面向泰国市场的消费者调研，对比了泰国与全球样本对AI收益与风险的判断。
这一态度差异对在泰国投放AI产品和服务的公司有参考意义：用户接受度高于全球平均，意味着推广面向消费者的AI应用时可能遇到更低的认知门槛。
Survey finds Thais keen on AI use
Thai consumers are significantly more optimistic about artificial intelligence (AI) than their global peers, with 74% seeing more benefits than drawbacks, compared with 55% worldwide. Meanwhile, 80% of employed Thais say AI tools have helped them save time at work, according to France-based research firm Ipsos.
This report is categorized under AITOP's "Industry" desk, focusing on Southeast Asia and the ASEAN-6 (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) digital economy. Within our cross-regional analytical framework, it directly maps to Southeast Asia AI venture funding, M&A, and data-centre infrastructure. Key entities and technical topics under continuous tracking include Ipsos, 泰国, AI采用率, 消费者调研.
Source attribution: curated from Bangkok Post: Business.
