做AI产品出海或研究人机信任的团队,这篇论文揭示了机构信任如何成为AI采纳的关键变量——理解这一点,比单纯优化模型性能更能解释用户选择。建议点开看看框架和问卷设计。
一项针对405名中国用户的研究发现,对国内机构的信任显著影响用户对国产AI模型(如DeepSeek)的信任,而对ChatGPT等全球模型的影响较弱。研究提出“机构棱镜”框架,认为AI信任不仅是技术性能的反映,更是机构信任的折射。高机构信任增强用户对国产AI的情感信任,并使其认知评价更积极;低机构信任则削弱这一优势。该研究揭示了宏观治理与微观心理在AI信任形成中的关联,为理解不同国家AI信任差异提供了新视角。
Institutional Trust and the Domestic AI Advantage: Evidence from DeepSeek and ChatGPT Users in China
Public trust in generative artificial intelligence exhibits increasingly divergent patterns across national contexts, yet prevailing research largely overlooks the macro-structural forces underlying this divergence. This study argues that trust in AI is not merely a technical response to performance but a product of institutional refraction. We propose an ``Institutional Prism'' framework to demonstrate how institutional trust shapes user trust in domestic (DeepSeek) and global (ChatGPT) large language models. Drawing on Cognitive-Affective Trust Theory, we distinguish between cognitive and affective dimensions of trust and analyze survey data from 405 Chinese users. The findings show that higher institutional trust is positively associated with stronger affective trust in domestic AI models and shifts cognitive evaluations in a more favorable direction. While under lower institutional trust, this domestic advantage weakens. These findings reveal that institutional trust has emerged as a core dimension of AI trust formation. By linking micro-level psychological judgments with macro-level governance, this research contributes a new perspective to human-machine communication.