宫本茂获日本文化勋章，谈生成式 AI 与创作
宫本茂拿了日本文化勋章，顺便聊了生成式AI——他把"创造"和"干活"分开讲，观点跟一般大佬发言很不一样。
任天堂的 Shigeru Miyamoto（宫本茂）获颁日本文化勋章，该奖项此前曾授予黑泽明、川端康成等人物。他在记者会上区分了"创造"与"工作"：创造是决定该有什么，工作是执行，AI 自动化执行后反而能暴露谁真正有构想。他提到从打字机到桌面排版，工具一直在自动化技术，AI 只是把这件事放大，并提醒"可怕的是满足于工作成果，误以为自己创造了东西"。他还解释了自己留在京都而非去硅谷的原因：屏幕另一端是人，深扎本地让他保持具体经验而不追随潮流。
Shigeru Miyamoto (Nintendo) received Japan's prestigious Order of Culture and used the press conference to talk about generative AI, what 'creating' actually means when tools automate execution, and why Kyoto (not Silicon Valley) produced Nintendo's design philosophy.
https://t.co/OtveOcQUX0
The Order of Culture (文化勲章) is one of Japan's highest honors, previously given to film directors like Akira Kurosawa and writers like Yasunari Kawabata. Japan basically put games in the same category as film and literature.
He talks about generative AI in a way I have not seen from many working creators. He distinguishes between "creating" and "working." Creation is the hard part: composition, direction, deciding what should exist. Work is execution, and work is satisfying in a way that can fool you into thinking you have created something.
He says even before AI, tools have always automated technique, from typewriters to desktop publishing. What gets exposed when that happens is whether you had vision and intent, or whether you were just good at execution. AI is doing the same thing at a larger scale, and he finds this encouraging.
"The scary thing is becoming satisfied with the work and mistakenly thinking you created something."
People told him for decades that he should go outside of Japan and be in a "global hub". He stayed in Kyoto anyway. His work became more successful overseas than at home. The reason, he says, is that the person on the other side of the screen is human, regardless of geography. Deep local rootedness kept him anchored in concrete experience rather than trend-following.
